Ahead of an election, the biggest concern for the government was voter apathy: the opposition could gain power just because the public and party faithful didn’t show their active support for Labour. To re-stimulate interest, encourage lapsed members to rejoin the party and raise funds, this pack reminded people how bad it was under the Tories.
In the time I worked on the account I was Tony Blair, Mo Mowlam, Neil Kinnock, John Prescott and others – a great experience as a writer and hugely rewarding.
