The first week of February ’09 saw a massive snowfall across Britain. Snowbound at home myself, I drew up some spec ideas to promote a vehicle designed to cope with these extreme conditions – the Ford Ranger. Within two days the idea became a homepage rotation on ford.co.uk
Simple, perfectly timed and with a direct call to action, the creative generated a whopping 79% increase in traffic to the Ranger pages. In short, it worked.
