Live Cash and Right Track are HSBC ‘yoof’ accounts. To encourage customers to shift their accounts online, the bank offered a 10% discount on cool stuff from brands like Roxy, Vans, Oakley...
The ‘kids’ wouldn’t want anyone else to get their hands on these deals (particularly their parents), so the mailings were designed to be destructible: one was perforated for shredding, the other was edible. Phat!
