Convincing Mazda MX-5 owners to switch from their beloved sports car to a new one is like trying to get a teenager out of bed on a school day.
So I took inspiration from motor racing where, as you improve your driving skills, you progress up through different series.
Which is why I told people their experience of driving an MX-5 qualified them to upgrade to the new one. And gave them the licence to prove it.
This was the most successful pack Mazda UK had ever produced. So, job done.
